In other cases, negative publicity results because your company is involved in a business scandal or unsettling activities. This can include new product launches, sales, expansion or introduction of new offerings. Communication vehicles can include newsletters, websites, e-mail correspondence and other written materials.
Communicating with existing customers via social media, email and your website and encouraging them to refer you to others creates an independent sales team that works on your behalf. Free trials or product samples are common techniques to persuade customers to try your product for the first time.
Rewarding customers for their referrals further solidifies your relationship with them at the same time. The objective of this form of marketing communication is to establish the knowledge of the business and its expertise, while encouraging people to use more in-depth services.
Drive Brand Switching Another objective closely tied to stimulating trial use is driving brand switching. References 2 University of Northern Iowa: The content and design of these pieces of communication must meet the objectives of educating, encouraging action or building brand awareness.
Sales Communicating with your customers keeps them apprised of new happenings in your business and fulfills the objective of promoting your products and services.
Tide detergent is normally pitted against "other leading brands" in comparative ads intended to motivate brand switching. Advertising is a way to address them directly. The whole objective is to become known and memorable.
For example, an accountant that publishes and distributes a newsletter on tax tips is establishing himself as a expert in the industry by way of educating the public about basic accounting practices.
This is a specific objective of getting customers who buy competing products to switch to your brand. Change Attitudes Changing company or brand perceptions is another common communication objective. Referral Bringing in new business by way of existing customers is an objective of marketing communication practices.
This means need is established. She is also the author of several nonfiction trade publications, and, inhad her first young-adult novel published by Glass Page Books. The objective of this form of marketing communication is to encourage customers to act or to keep them involved with your business.
You just need to persuade them that your product or service is superior and induce them to try it out.
This might include broadcast commercials or print ads that depict the image of your company and constant repetition of your brand name, slogans and jingles.
Sometimes, misconceptions develop in the market about your company, products or services. This can be accomplished through consistent messaging and a commonly-used color scheme, logo and graphic design on all marketing materials. When you initially enter the market, you have to let people know your company and products or services exist.
Influence Purchase Intent A key communication objective is to motivate customers to buy. The ads normally include benefits of the drink related to taste or nutrients. Marketing communication is how you stay in touch with and convey important information about your company to your customers.Nike’s marketing objective is to employ a range of marketing communication tactics that can cater to the organization’s target market, who have different nationalities, genders, cultures, and ages.
continuous objective to cater markets in other countries as well like North-America, China, This is the Nike communication mix of existing [STRATEGIC MARKETING PLAN OF NIKE] Page Aug 31, · You are here: Home / Marketing Blog / Marketing Blog / Writing Marketing Communication Objectives.
Writing Marketing Communication Objectives August 31, Below is a break down of each communication objective and an explanation of why each objective is important. Additionally. The objectives of Nike Objectives specify the organizational plan to achieve with marketing strategy.
Ideally on objective must be started in measurable terms must be realistic and specify by when it must be achieved. Nike is one of the largest manufacturing of athletic apparel and sporting clothes.
Communication objectives is a broad term that can apply to areas such as marketing, sales, knowledge work, creative works, public speaking, governance, management and leadership.
The following are illustrative examples of communication objectives. Essays - largest database of quality sample essays and research papers on Communication Objective For Nike.Download